What Does This Statement Apply To
This Statement covers the collection and use of user information, including personal information, by Salford Group when a user browses or uses content, features, technologies or functions offered on our website www.salfordgroup.com and dealers.salfordgroup.com("Site"), or uses Salford Group products, software, mobile applications or services (“Services”). This includes all related websites and pages, any subscription-based features or services offered by Salford Group via the Site as well as the use of any of the Site’s other related features and services. It does not, however, apply to any third-party content that may be linked or referenced in our Site and Services.
Why we collect information
Our primary goal in collecting personal information is to deliver a smooth, efficient and personalized experience when using our Site and Services. This allows us to provide you with the information, services and features that are most likely to meet your needs.
To fully benefit from what our Site and Services have to offer, you may need to submit user or device registration. This is where you will be required to provide us with your contact information as well as other professional information. We automatically track certain information about you, based upon your behavior when using our Site and Services. We use this information to conduct internal research on our user base’s demographics, interests and behaviors, in order to offer more personalized content.
The information we collect from you and about you is used as follows:
- To ensure that content from the Site and Services is presented as optimally as possible for you regardless of the device you are using
- To enable the features you are using, provide the services you request or complete a subscription
- To measure and improve the Site and Services’ performance and usability, their contents, and features as well as to personalize your overall experience
- To send you information based on your relationship or transactions with us, notify you about changes to our products or services, provide customer support and respond to your inquiries
- To provide you with information on events, news, products or services we feel may interest you, when you have consented to be contacted for such purposes
- To fulfill our contractual obligations with you
- To allow you to participate in the interactive features of our Site and Services, when you choose to do so
Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website or use software. Cookies are sent back to the Site or Service at each subsequent visit or to any another Site or Service that recognizes them. Cookies are useful because they allow a Site or Service to recognize a user’s device. You can find more information about cookies here here (external link). For a video explaining the cookie fundamentals, click here.
Cookies perform lots of different jobs, like allow you to navigate between pages efficiently, remember your preferences and generally improve your experience. Due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent you from using certain parts of the Site or Service. The categories of cookies used on the Site and Services are listed below.
For more information on session cookies and what they are used for, click here.
Performance cookies collect information about how visitors use a Site or Service, i.e., the pages you go to most often, and any error messages you receive.
These cookies do not collect information that identifies you. The information these cookies collect is aggregated, therefore anonymous, and is only used to understand how the Site or Service is being used and identify problem areas to improve user experience.
The cookies placed by the Marketo server are readable only by Marketo. For more information on Marketo cookies and what they are used for, click here.
Other Cookie or Data Collection that May Be Used on Site and Services
Social buttons. On many of the pages of our Site and Services you will see “social buttons”. These enable users to share or bookmark web pages or access Salford Group content on these social media. These buttons include: Twitter, Google+, Facebook “Like”, LinkedIn “Share”, ShareThis and YouTube. You may also find other regional or language-specific social media buttons. By clicking on any of these buttons, the Site and Services will register your action and may use that information.
To implement these buttons and connect them to the relevant social networks and external sites, scripts from domains outside of Salford Group must be used. You should be aware that when you are logged-in to the services of these sites (e.g., Google and Facebook), they are likely to be collecting information about your browsing habits, including when on the Salford Group Site and Services, even if you do not click on a social button. Read the respective policies of each of these sites to see how they use your information and how to opt-out or delete such information.
External web services. A number of external web services are used on the Salford Group Site to display specific content within our web pages. For example, to display images we may use Flickr, to display slideshows we may use SlideShare, to show videos we may use YouTube. This is not the complete list of the services we use, or might use in the future, but these are the most common. Like for social buttons, we cannot prevent these sites or external domains from collecting information on your use of embedded content. If you are not logged-in to these external services, then they will not know who you are, but will likely gather anonymous usage information (e.g., number of views, plays, loads).
How Can Your Web Browser or Device Control Cookies
What Can You Do To Control Cookies Collected
- You can manually delete cookies after having visited the Site
- You can browse the Site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” in Internet Explorer, “Private Browsing” in Firefox and Safari)
- You can set your browser’s security controls so that all or certain cookies are blocked
- You can request that we delete any personal information that we collected—to do so, Contact Us
The Information We Collect About You
We may collect, process and use the following information about you, your device and how you use it:
- Details of your visits to our Site and Services including, but not limited to, traffic data, location data, weblogs and other communication data, search activities as well as the page, content, software or resources that you access.
- Information that you provide on our Site and Services, which includes information provided when registering for our Site and Services, subscribing to a service, posting material, reporting a problem, requesting further services or when you enter a contest or promotion.
- Your IP address, web addresses of the sites you arrive from and go to next and information about your connection, including your device's browser, operating system, platform type and Internet connection speed. We use this information for operational and performance measurement purposes and to regionalize certain contents of the Site and Services.
- Details of transactions and orders, your history of correspondence with us, quote requests or inquiries or when you contact customer service or technical support.
- Information you provide in the blog, other online forums or through online surveys.
Registered user profile. We keep a log of visitors to the Site, which contains information on our individual registered users. The information we collect comes from three sources. First, it is the information that you provide when you fill a form to access premium content or when you create a Salford Group or Dealer profile. Second, the information you provide or update in the “Your Profile” section. Finally, we record details of your visits and of contributions you make to the Site and Services.
E-mail tracking. Some e-mails that we send have no tracking. In others, we use tracking so that we can tell how much traffic those e-mails generate to our Site. We use this information to calculate the open and click rates of our e-mails to try to improve them. Sometimes we use personal information to re-e-mail people who did not click the first time or to send additional e-mails at a later date. If you want to be sure that none of your e-mail activity is tracked, then you should “opt-out” of Salford Group’s e-mails, which you can do via the form on the Site, via the “Your Preferences” section as well as by using the “Unsubscribe” link in all our e-mails.
Surveys and contests. From time to time our Site may request information from users via surveys, contests or for a particular service (e.g., newsletter). Participation in these surveys or contests is completely voluntary, which means that the decision to disclose any personal information is left up to the user.
Blog and forum comments. To leave a comment in our public forums, you have to be a logged-in user. If you use such forums, you should be aware, and expressly agree, that any personally identifiable information you submit can be read, collected or otherwise used by anyone who reads our forums. We are not responsible for third-party usage of publicly viewable personal information on our Site and Services.
Information You Provide
Some of Salford Group's products and services require that you log in or register and provide personal information. Information requested may include your name, title, company name, mailing address, e-mail address, etc. Some registration forms may ask for additional demographic or corporate information, your industry and market segment, unique identifiers or may inquire about your preferences and interests. Some fields may be mandatory to obtain the service requested, while others may be optional.
Should you choose not to complete the registration, you may be denied access to certain parts or content of the Site and Services, which means that the Site and Services may not function optimally as a result.
Information Generated and Collected Automatically
We use web analytics tools to automatically store usage information, such as the origin, numbers and frequency of visitors to our Site and Services and how they use its contents and components. This data is only used in the analytics tool aggregate and helps us figure out how to provide an optimal experience to as many users as possible.
When a user provides us with information that identifies him, such as when you fill a form on the Site and Services, we may store it in our marketing databases to personalize your relationship with Salford Group. We do this to recognize you and to gather data when you visit our sites, or use our products and services; we may also do this with cookies (learn more in the section on cookies).
Some options are available to help you anonymously visit websites, including the possibility to set your web browser to block all cookies or to initiate an anonymous browsing session (learn more about “web browser control” ).
Information Protection and Disclosure
Information about our customers is an integral part of our business. We neither loan nor sell your personal information to anyone. We may provide information about you to carefully screened entities that work on our behalf, such as our sales channel partners, distributors or service partners. Only trusted companies who require the use of said information for business purposes are given access to it. We or they may occasionally contact you by e-mail, mail or telephone to provide you with information about goods and services that may be of interest to you. If you are dissatisfied or have questions about the use of your information by one of our partners, contact us.
- We may be forced to disclose or share your personal information in the following situations:
- To comply with legal or regulatory obligations and/or proceedings
- To protect the rights, property or safety of our employees, customers or others
- When selling one or more of our businesses or to anyone to whom we may transfer our rights under any customer agreement we have with you
You should be aware that the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of the data transmitted to our Site—transmission is at your own risk. Once we have received your information, we will use strict security procedures and features to try to prevent unauthorized access.
About E-mail Communications
When filling a form, you have the opportunity to opt-in or out of e-mail communications. If you opt-in, we may occasionally send promotional material or notifications related to our products and services to the e-mail address you provided upon registration or in your account. To help make this promotional material more relevant to you, we may cross-reference it with the personal and other Information we collect.
These e-mails may contain information on Salford Group, including relevant resources, product information, promotions and upcoming events, which will be based on your profile or preferences. You may also receive e-mails from some of our approved partners concerning Salford Group’s products and services.
If at any time, you no longer want to receive promotional e-mails from us, you can “Unsubscribe” or “Change your preferences” on our Site and Services or use the links available at the bottom of each e-mail. You can also opt-out of being contacted by us at any time by sending us an e-mail.
When you are a registered user, there are certain service notification e-mails that you cannot opt-out of, such as renewal notices and change notices applicable to our products, services or policies.
We may give you the opportunity to opt-in for additional newsletters or alerts. You will be added to these lists only if you register for them via a form or checkbox on the Salford Group Site and Services, or by doing so in an offline paper form. If you no longer want to receive such communications by e-mail, you may opt-out by following the instructions included in each communication or by sending an opt-out request.
Reviewing and Changing Your Personally Identifiable Information
On the Site, you can at any time review and change the information you submitted by visiting “Your Account” in the “Your Profile” section. You should always promptly update your information when it changes. You can also send us a request.
Once posted, you cannot change or remove any public postings made in our forums, other message areas or the feedback area.
Furthermore, some information is never completely removed from our databases because of technical constraints and the fact that we regularly back up our systems. Therefore, not all of your personally identifiable information will ever be completely removed from our databases.
About Your Password
You are responsible for keeping passwords that enable you to access certain parts of our Site and Services confidential, when applicable. Never share your Salford Group password with a third party. In doing so, you may lose substantial control over your personally identifiable information and may be subject to legally binding actions taken on your behalf. You can change your password at any time, and if your password has been compromised for any reason, you should immediately change it by visiting “Your Account” in the “Your Profile” section.
Conditions of Use