BBI is pleased to announce its newest dealer partner, Belkorp Ag of northern California. Belkorp joins the BBI family by virtue of its March 2013 acquisition of Rainbow Ag’s equipment dealerships in Ukiah and Lakewood, while Rainbow Ag will remain in business selling lawn and garden equipment, irrigation, clothing, and feed supplies in its retail stores.
The alliance of Rainbow’s equipment dealerships in Ukiah and Calistoga with Belkorp’s existing locations creates a northern California giant with multiple locations also serving Modesto, Patterson, Merced, Santa Rosa and surrounding areas.
BBI’s relationship with Rainbow Ag has been instrumental to our company’s growth through the years, as the expertise on display in these dealerships is second-to-none. As we outlined in a previous story on BBI Spreader News, our relationships with people like Rainbow’s Bob Mitrovich and Jim Mayfield have led customer-centered innovation in BBI’s fleet of products. The team at Rainbow has been of particular importance as BBI has advanced its line of specialty spreaders for the vineyard market, the Cricket Vineyard series. The Rainbow team’s insights into the specific mechanical and economic needs of vineyard operators in the North Coast grape market proved pivotal in the development of these products through the last several years.
“We are excited about the future of the northern California agriculture market with our forward-looking partnership now with Belkorp Ag,” stated Lee Kilpatrick, Director of Sales and Marketing at BBI Spreaders. “The combination of these two great dealers, both northern California institutions known for an incredible attention to service and specialized products for their customers, is set for powerful success in the coming years, and we’re proud to be a part of that. We intend to keep building spreaders worthy of their continued focus, and we look forward to their continued assistance in getting northern California grape-growers and farmers everything they require to be effective with our equipment.”