Over the next month, owners, managers, and key representatives from dozens of BBI dealer partners around North America will converge upon the company’s Cornelia, Georgia headquarters for a series of new product training courses.
In addition to guided tours of BBI’s north Georgia offices and manufacturing facility, dealer representatives will receive training specific to a slew of new product offerings emerging from the company over the next few months. While some of the new equipment and electronics offerings will debut at the Farm Progress Show in Decatur, Illinois in late August, others will launch during the agriculture industry’s winter trade show season.
Among the new offerings is an all-new spreader line that effectively creates a new market segment for the industry, solving a long-time problem for middle-market and large farms. Also, the company will be unveiling to dealers new product designs for all of its hydraulic spreaders that will enable each line to outperform its competition in multiple aspects, and a state-of-the-art offering from BBI Electronics, the company’s emerging product family for precision agriculture technology.
“2013 is a huge year for BBI and its dealers,” stated Lee Kilpatrick, Director of Sales and Marketing at BBI Spreaders. “We have built this company’s success on repeatedly answering the bell for farmers in the field, as they articulate particular challenges and problem sets that require solutions from equipment manufacturers. Our design and engineering team never sleeps—they are always thinking about the next generation of BBI products that will meet tomorrow’s challenges and problems. Our dealers will be the first to see that 2013 will yield BBI’s greatest advancements across new equipment offerings, designs that enhance all of our lines, and for our most sophisticated end-users, precision electronics worthy of their BBI spreader investment.”