Dealer Spotlight (Southeast): C & C Equipment Sales

In the heart of the American South is the home of one of the more exemplary dealers of the BBI Salford family of products.  C & C Equipment Sales, owned by Chris Carr, is a true leader in the BBI dealer network for achieving excellence in equipment sales and service, creating a customer experience that honors the investment of the American farmer in BBI spreaders.

Located in the eastern Georgia farming community of Midville, C & C Equipment is celebrating its 20th year of delivering top quality customer service to growers and producers.  The Georgia agriculture business represents more than $70 billion in annual revenue to the state, and fast, efficient service from dealers like Chris Carr and C & C is critical to keeping farmers in the field producing. The state ranks first in the country in raising peanuts, chickens, pecans, and watermelons, and near the top in production of cotton, peaches, eggs, tobacco, tomatoes, onions, cantaloupes, cabbage and blueberries. 

And after 20 years in business, how good are the folks at C & C at delivering on the BBI brand promise of bringing the best equipment to the field?  In a recent customer survey, C & C Equipment Sales scored # 1 in customer satisfaction in our entire dealer network with the most positive reviews for post-sale experience.  That means that Chris Carr ensures that every delivery of BBI precision applicator equipment meets our stringent dealer requirements for setup, inspection, calibration, testing, and warranty perfection, ensuring the ultimate level of customer satisfaction and product performance in the field from day one of use.

C & C stocks a full line of BBI’s industry leading spreaders for precision application of dry material, including our flagship hydraulic lines, MagnaSpread, for precision application of fertilizer and lime.  This dealership is also a leading seller of Endurance, our line of hydraulic spreaders for precision application of organic materials, including chicken litter.  All BBI hydraulic spreaders feature the company’s proprietary Binary Manifold, making connections to precision agriculture applications a snap.

C & C also carries our heritage lines of mechanical spreaders designed for ground-wheel-drive applications for medium-capacity needs on small to mid-sized farms, including Liberty, for fertilizer and lime applications, as well as Grasshopper, a high-clearance model for mid-season top dressing.

According to Lee Kilpatrick, National Sales Manager for Salford BBI, farmers in eastern Georgia have a dealer to treasure in Chris Carr.  “Chris is truly special,” said Kilpatrick. “Many people in life talk the talk, but he really walks it, too, and the words of his customers really bear that out over time. People really appreciate the time he takes with them to get it right, from the consultation to prescribe the correct piece of equipment, with the right options to optimize the return on investment and cost-in-use for their farms, all the way to proper delivery. His setup and calibration are spot-on, and he sets his customers up for a winning experience every time.”

For more information on C & C Equipment of Midville, Georgia, visit their website at