Dealer Spotlight—Canada: Premier Equipment

As BBI continues to grow in markets around the world, we look for partners with the right approach and business acumen for meeting the needs of sophisticated farming operations geared for precision agriculture.  In Canada, we have begun such a partnership with Premier Equipment of Ontario.

With 10 locations serving farmers throughout Ontario and surrounding provinces, Premier Equipment is a leading dealer of new and used farming equipment.  In addition to equipment for agriculture, the company sells commercial worksite and turf products, as well as a host of specialty brands, including BBI Spreaders.

Premier offers full-service maintenance and parts, in addition to integrated technology solutions for precision farming.

While the Premier Equipment name is relatively new, stemming from the May 2011 merger of AgraTurf Equipment Services and Elmira Farm Service, farmers throughout Ontario know the expertise of each of the legacy dealers that formed the new company.  Premier’s locations include Alliston, Ayr, Courtland, Elmira, Listowel, Mount Forest, Ospringe, Simcoe, Smithville, and Tavistock.

Premier Equipment remains very active in the communities it serves, participating in a variety of local fairs, community festivals, and industry trade shows, including Canada’s Outdoor Farm Show.

Premier will be focusing its specialty business with BBI on the MagnaSpread line, which suits the Ontario farming market quite well, according to Lee Kilpatrick, Director of Sales and Marketing at BBI Spreaders.

MagnaSpread is BBI’s line of hydraulic granular fertilizer and lime spreaders optimized for precision agriculture with the company’s standard Binary Manifold, with single-axle, tandem-axle, pull-type, and truck-mount options available.  In addition to these options, BBI offers the MagnaSpread line in high-clearance models for straddling row crops, as well as low-profile models optimized for ag and turf farms.

The industry leader in cost in use for granular spreading applications, MagnaSpread deliverslime at up to two tons per acre at 14 miles per hour,  with a 60-foot spreading swath.  MagnaSpread delivers fertilizer in flat-pattern swaths up to 80 feet. 

“We are delighted to have Premier Equipment join the BBI family of dealers,” stated Kilpatrick. “They are very strong in the precision ag space, taking an integrated approach with great products, service, and technology to support the needs of Canadian farmers.  We think that BBI and its products, especially the MagnaSpread line, are a perfect fit for the Ontario market, and we look forward to growing together with the fine people at Premier.”

For more information on Premier Equipment, visit the dealer website at