Dealer Spotlight—Southeast: James River Equipment

BBI Spreaders is proud to sell our line of products through one of the Southeast’s premier agricultural equipment dealers, James River Equipment.

James River, headquartered in the Washington suburb of Ashland, Virginia, boasts 28 locations in North Carolina and Virginia.  The company offers new and used products, parts, and service for equipment used in agriculture, forestry, wind energy, and construction.  In addition, James River sells products for consumer and commercial use in lawn and garden, feed and seed. 

19 of the company’s 28 locations offer agricultural equipment, tractors, and implements.

Since 2011, James River has served Carolinas and Virginia farmers—prominent in the nation’s cotton, corn, soybean, and peanut production—with a full inventory of BBI’s spreaders for multiple applications, including granular fertilizer, lime, and litter.  James River stocks the MagnaSpread, Endurance, Liberty, and Grasshopper lines at multiple locations throughout its footprint. 

Paul Vaughan, of the James River Mount Airy, NC location, talked about their decision to switch to BBI Spreaders, “Our customers have told us they saved money through the great spread pattern that provides an even distribution of material per acreage.  BBI Spreaders are built really well with so many options we can give to customers.  What few problems we have had, they have been Johnny-on-the-spot to take care of it.”  

According to Randy Copeland, BBI’s territory manager for the southeastern United States, James River stands out from its competition for a pair of reasons—expertise and service.  “The James River group is remarkable for the high level of professionalism they bring to the ag business,” stated Copeland.  "Their salespeople are extremely knowledgeable—they know equipment inside and out. And the service people are true experts at customer satisfaction—there’s a real wow factor there. If they need to bring in a part or piece of equipment from another store to get the customer what he needs, they’ll do it. I’ve seen this dedication first-hand multiple times.”

Copeland and a team representing several of James River’s Virginia locations will be traveling to Mechanicsville, Virginia on August 2 for the Virginia Ag Expo.  James River’s team and Copeland will be showcasing MagnaSpread, BBI’s hydraulic fertilizer for granular fertilizer and lime applications, at this year’s Expo on the grounds of Grainfield Farm.

“We are very proud to be going to the Virginia Ag Expo with this great group from James River,” stated Copeland.  “One of the best reasons James River is such a fit for our products is their company-wide commitment to precision agriculture. They were one of the earliest adopters of precision farming principles and the types of equipment and electronics needed to bring this new way of farming to reality for many customers in the south Atlantic states.